How ITSV Eliminated 9,000 Data Quality Rules with AI-Driven Observability

The Challenge: 9000 Rules. No Control.
Before implementing digna, ITSV — the IT backbone of Austria’s social insurance — was managing data quality through 9000 hand-crafted rules in its data warehouse. But this traditional approach wasn’t keeping up with the pace or complexity of modern data:
In short: data quality was out of control, and trust in the system was at risk.
The Solution: AI-Powered Anomaly & Timeliness Monitoring
As early as September 2021, we started the Proof of Value with ITSV and began replacing its entire rule-based framework with digna Data Anomalies and digna Data Timeliness — making a full shift to AI-driven observability and trust.
Use Case: Nationwide Social Insurance Data
ITSV's warehouse integrates data from five health insurance providers, serving millions of Austrians. This includes highly heterogeneous, sensitive datasets used in billing, medical claims, patient insights, and more.
The challenge wasn’t just data quality — it was data volume, velocity, and accountability. digna made it possible to:
✦ Monitor all incoming tables without writing or rewriting a single rule
✦ Ensure data freshness across regions and pipelines — even without defined schedules
✦ Provide self-service anomaly detection across teams — boosting adoption and coverage
The Results: From Chaos to Confidence
Data Source | Table Name | Change Type | Field Affected | Change detected on | Current Data Type | Previous Data Type |
---|---|---|---|---|---|---|
crm_platform | customer_profiles | Column Added | loyalty_status | 2025-06-01 12:33:00 | CHAR(1) | - |
crm_platform | customer_profiles | Data Type Changed | signup_date | 2025-06-20 00:00:10 | String | DATE |
crm_platform | customer_profiles | Column Removed | is_subscribed | 2025-07-02 16:33:00 | BOOLEAN |
✦ 86% alert volume — only the most meaningful issues are surfaced
✦ +260% increase in case coverage — with no added maintenance
✦ Teams can now focus on insights, not infrastructure
✦ By December 2022, ITSV decided to implement digna as a No. 1 data quality platform for the entire Austrian social security organization, extending beyond ITSV's data warehouse.
Learn More from ITSV
One Year Without Technical Rules – digna.ai
Big Data Minds Europe: ITSV x digna (YouTube)
ADV Data Excellence Conference Report